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219 billion litres of carbonated soft
drinks (CSD) were consumed in 2012, representing 36% of the global soft
drinks market as the second most popular drink after water. Around 40%
of carbonates are packaged in PET, the same percentage as cans, and this
is growing in popularity every year. Consumers like the convenience,
re-sealability and recyclability, and liquid producers can appreciate
the environmental and cost-saving benefits PET delivers.
In the current CSD market, producers are challenged by changing consumer preferences and emerging markets. Yet, in keeping pace with the market and package production technology, there is also a great potential for growth.